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ARCHY CARTOON TV

Although we had all viewed the pilot in the office already, there was something magical about being there as the SDCC audience laughed and gasped at all the same moments that we did when we watched it together as a company.

To say that it received a great response would be downplaying the massive response it garnered. There was a preview of the first episode held in a ballroom with hundreds of people.

The CW/WB had brought the cast out for a panel, which drew a ton of positive attention. The premiere date was about half a year away, but the promotion had already started to gear up. The Riverdale gang can genuinely do everything! Talk about firing on all cylinders! Additionally, we were creating variant covers with the best talent in comics to show the versatility of the Archie characters. It didn’t take a brain surgeon to tell you that we had been running at breakneck speed: We had revitalized the classic Archie with lots of pop culture stories, married Archie not once but twice, killed him off, fought some zombies, rebooted him –first with Mark Waid and Fiona Staples (how did that not win every award?) - then released an Eisner award-winning Jughead run with Chip Zdarsky and Erica Henderson, Ryan North and Derek Charm, and followed that with the Betty and Veronica relaunch by the one and only Adam Hughes. It was San Diego Comic-Con 2016 and Archie was getting hot.

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With that in mind, let me tell you a story about the first time since I had been at Archie that I noticed that what we were doing in the comics was not only getting widespread attention but inspiring a series that would change everything for the company.Īs Riverdale’s season finale aired last month and its final season is up on Netflix, let me take you back to the beginning. Given my job, as editor-in-chief and president of Archie Comics, I’m always looking for a good pop culture teen drama or comedy, old or new, to see how it can influence what we do.

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If you don’t stop and look around once in a while, you could miss it.” – Ferris Buellerįerris Bueller’s Day Off is an all-time teen movie favorite, filled with great moments and quotes. Danįrom 1941’s Pep Comics #22 - the first appearance of Archie (and Betty and Jughead).

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So dig this piece by Mike, as he looks at Archie’s world, its changes - and a TV show that captured it all. Well, if there’s anyone who can put all that into the proper context, it’s Mike Pellerito, Archie’s editor-in-chief and president (as well as the co-owner of Aw Yeah). These enduring characters can be molded into any scenario - such as the hit TV show Riverdale, which just completed its seven-season run.

(more on that below) - buying a stack of Archies from the ’60s and ’70s just for the laughs and the warmth they bring. Archie isn’t kids’ stuff: It’s timeless Americana, and just the other day I found myself at my local comic shop - Aw Yeah Comics in Harrison, N.Y. But the older I get, the more I appreciate the marvelous work of the greats like Dan DeCarlo, Harry Lucey and Dan Parent, to name but three. For years, I just considered it kids’ stuff.

Quick story before the main event: I read Archie Comics as a kid in the ’70s thanks to friends Paul and Nina Kessin but never thought of them as more than a passing fancy. Archie Comics chief Mike Pellerito ruminates on timeless characters and a modern series…

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